Archive for 'Business and Marketing'

When choosing real estate, articles generally consider what is recommended by industry experts such as Isaac Toussie. But learning from failure is as important as learning from success; indeed, the two are symbiotically intertwined. And thus, following up on the previous installment’s discussion of desirable but still affordable New York City neighborhoods, we will consider the worst of the worst here by way of steering you to properties elsewhere!

A borough-by-borough run-down concludes as follows:

Staten Island: generally speaking, the areas closest to the ferry terminal will be the worst, with crime, noise, and other social ills most prevalent.

Manhattan: a much more diverse set of conditions here, but a good rule-of-thumb principle holds that areas north of Central Park should be avoided (though gentrification has made many such areas much better than previously was the case). With the exception of Chelsea and Upper East and West Side areas like Lincoln Center, avoid all areas with a public housing project.

Bronx: the whole borough should be avoided (but for Riverdale on the west coast and Throgg’s Neck on the southeastern one).

Queens: the most complex situation in the whole city, with many neighborhoods fairly mixed ethnically, racially, and socio-economically. But clearly inferior places include vast tracts of Jamaica and surrounding areas, especially towards points south near Brooklyn. Ravenswood is another problem area, next to Astoria in Long Island City. Roosevelt Island is deliberately mixed, but as is always the case, the bad will drive out the good, and it’s quite a debate whether gentrification can work there. East Elmhurst (but not all of Elmhurst proper) should also be avoided for the mix of noise, crime, and other social ills presented by many of its denizens. Jackson Heights is on the borderline, once a nice nabe but now host to a vast illegal immigrant community.

Brooklyn: another complex case, though rather more clear-cut than that of Queens mentioned above. Sunset Park is gritty and working-class but at least somewhat safe, relatively speaking. Definitely avoid Bushwick and surroundings, as well as Flatlands and even, nowadays, Canarsie. Bedford-Stuyvesant and Crown Heights are not very desirable areas and have a history of violence, as is the case with Ocean Hill and Brownsville. East New York should be avoided like the plague. Coney Island is also often bad, though the City of New York is finally committed to a wholesale revitalization effort.

Tough stuff? Scarcely. One cannot be too truthful when it comes to the persisting pockets of urban blight. For those new to New York, such “color” is quite often fun. But for many others, peace and quiet is desired above all for thinking, studying, and enjoyment of being.

The neighborhoods listed are anathema to those values, peopled as they are by those of a disposition, whether cultural or otherwise, towards noisy commotion and even physical violence. Yet because the city bursts with new arrivals each day, industry observers like Isaac Toussie agree that property prices and rent will still be very expensive, even when compared against more desirable spots in the same city. For example, Kingsbridge and Bedford Park in the Bronx, ghetto to the core, can still command rents only a couple of hundred less than those in premier places like Riverdale or Throgg’s Neck!

One way of generating money on the web is to find explosive niches to blog about, wildly popular topics that people go online to research and read. For example, you can start a web site devoted to a successful Tv shows with a big audience. This ensures interest in your website, which is the first step in making money online: providing something that people find valuable.

This is what it means to find explosive niches to blog; you want to provide a forum where people interested in a certain topic can gather and exchange views. In order to make money, the topic has to be “explosive” but “niche” – popular but not so popular where you’re likely to be a Johnny-come-lately to the proceedings.

The trick is to find that delicate balance where the territory is still fresh enough, so to speak, so that you can claim your own stake, and territory that isn’t so out of the way such that really few people will be interested in dropping by (your website).

That’s how you can blog residual cash to your business, generating money even while you sleep because the whole thing is computerized and automated! The idea is that you have what’s known as a turn-key system set up which will basically run on its own without needing your constant supervision.

So to continue with our Television show example from above, you would produce a web site devoted to that Television show, with gossip, news, and reviews about the stars, episodes, and plotlines – anything that would be of interest to a fan of that show. This show has to be popular enough to assure you of numbers (extremely important as any salesman will tell you: only 1-3% of “eyeballs” actually “convert” into real sales – money in your pocket), but not so popular such that other individuals already have web sites up (which you will be hard-pressed to steal readers from!).

Get out of the rat race and onto the fast track through affiliate marketing on the web. Thanks to the power of the web, providing unprecedented scope and reach, there are now a couple of new ways to make money from the comfort of your own home. Best of all, unlike old-fashioned medical billing or envelope stuffing schemes, these modern methods in fact work! Affiliate marketing is the roadmap to 6 and 7 figures – if you know what you’re doing and you’re doing something valuable.

Now let’s pause right there for a moment, because lost in all of the hooplah over making money online is that fact that you are only going to be rewarded for adding something of value to the internet. Yes, internet marketing equals residual cashflow, but that only takes place when you’re actually providing something that contributes positively to someone’s life!

For instance, teach enough people something they want to know and enough of those people will help make you rich – not by paying you any money themselves, but by clicking on any number of advertisements you can host on your attractively designed, easy-to-navigate information-rich website.

Every click can be anywhere from a few pennies to a few dollars for you from the business that’s chosen your website as the venue to promote their merchandise or service – and, as previously mentioned, with enough individuals browsing your website odds are that enough of them will click on an ad, translating to hundreds or even thousands of dollars a month!

However the trick is to offer something of value and market it right. Without proper advertising, no one will actually hear of your fantastic website, even if it contains the answer to life, the universe, and everything. But all of the advertising in the world isn’t going to help folks want to come back or even stay on your site if there is nothing there of value to them.

Investing in Washington, D.C. can offer many challenges particular to that locale. Industry veterans like Isaac Toussie recognize that, first of all, the property markets of our nation’s capital possesses some very interesting characteristics. Even though the city’s real estate environment continues to be tough due to still-disappearing gains, gains made during pre-2008 boom-times, new developments are occurring that may indicate a turn-around.

Not everyone knows that home sales have fallen as credit’s dried up the way a pro like Isaac Toussie does, resulting in ripple effects like job insecurity and worse. In fact, suburban D.C. has even been through price drops of up to one hundred thousand dollars! But as is often the case in the world of business, there may be a silver lining in even this disaster. That’s because one man’s tragedy is another’s opportunity, to put it candidly. And so the flood of foreclosed properties has come to set off a buying spree in many places, especially among the many first-time home buyers of Prince William County who finally found prices within their reach. It should also be noted that so-called “vulture investors” have swooped in as well to snap up distressed properties, which is generally considered to be a good reflection of the wider economic situation, as it is a strong sign of a certain confidence in the market, that market fundamentals remain solid. In fact, these two groups of buyers play a role not unlike that of canaries in a mine, signaling trends and shifts.

The second matter that has occupied many a thoughtful observer of late concerns the rate of mortgage delinquency, which has actually declined a little, according to a recent industry survey just completed. The rate at which mortgage payments have fallen behind has decreased slightly during the fourth quarter of 2009, which is surprising indeed considering that delinquency rates often rise during the last three months of the year, thanks to all heating expenses for winter and the holiday shopping season.

Surprised though market analysts may be, very few are puzzled because most take this development for nothing more than a statistical outlier, a coincidence. Most economists and other experts continue to believe that the situation continues to be extremely dangerous, as there are still record numbers of homeowners in financial straits, with the biggest trouble of all unresolved: that way too many have missed at least three payments, and these people are really the ones least helped by any relief program whatsoever, historically speaking; these are the very individuals who will be going into foreclosure rather soon.

One more thing to realize about D.C. property markets: the city was the nation’s murder capital during the 1990s, and still suffers from the effects of municipal mismanagement to this day. Of course, tony nabes like Georgetown exist, but for the most part D.C. is a place where real estate investors need to exercise due diligence when looking into opportunities. The city has been slowly recovering, with gentrification helping pull some pockets of poverty and despair up and out into the modern 21st Century economy, but it’s not a sure bet that current commitment levels will last.

With media attention in the main centered on foreclosed homeowners, this article will take a brief look to consider the effect on homebuilders such as Isaac Toussie.

Embittered homeowners who have been foreclosed upon have taken to trashing the premises before getting kicked out, with anecdotal estimates by real estate agents putting the number of such vandalized properties at up to half of all such units. But given all the media coverage of foreclosed homeowners, it’s time to take a look now at how the same crisis is affecting homebuilders like Isaac Toussie. After all, many of the small-time businessmen had to take out loans in order to finance their housing developments. Of course, there are no such developers out on the street, and their cases, unfortunate in themselves, are not anywhere near comparable to that of homeowners who have nowhere to go at all. But it’s fascinating to see how things can turn out for businessmen and women caught up in the same economic tsunami, and how responses can differ – or not.

For instance, many small homebuilders have had to dip into personal savings just to keep their companies afloat, a familiar dilemma to many homeowners. Buyers were disappearing with cash deposits of several thousand left on the table, proof that local residential property markets had turned ice-cold. Even more unfortunately, many homebuilders have proceeded since then to file for bankruptcy protection, with vast sums owed not only to their lenders but also their subcontractors and workers. But still worse yet, these small-time builders have often financed their businesses with so-called recourse debt which allows banks to seize homes, cars, and other personal assets in case of default – again, quite a familiar scenario comparable to that faced by many homeowners.

Such cases have increased and are now considered commonplace across the country. Many a builder has been left with unsold units and land, falling behind on interest payments and facing foreclosures. And in a very bad sign of the extent of the destruction involved, even very large homebuilders are in trouble, with legendary builders such as Levitt & Sons, founders of Levittown, New York on Long Island, famous for epitomizing postwar suburbia, forced into bankruptcy like some small unfortunate start-up.

It’s gotten so bad that once solid partnerships and friendships have frayed as an every-man-for-himself mentality creeps into the proceedings. Contractors and subcontractors have had to take out liens on the property they build in order to protect themselves. And it is in this manner that the problems of homeowners and homebuilders differ: the latter have almost no hope of any governmental assistance whatsoever, despite being affected by the same subprime mortgage industry shenanigans that’s made owning a home so suddenly burdensome.

Legal Disclaimer: Be advised that such information as has been presented so far only constitutes mere opinion and should under no circumstances be misconstrued for professional advice of any kind whatsoever! Always consult those properly licensed and/or otherwise qualified when it comes to making business decisions of any financial importance.

Though the existing economic chaos has also affected Connecticut realty, industry experts like Isaac Toussie believe that there’s no danger of oversupply in Connecticut mainly due to the state’s inventory levels being rather constant, possibly because of Connecticut’s housing escaping the kind of speculation other places have seen. Such a happy case is probably also on account of the fact that Connecticut hosts some with the most expensive land anywhere in the country after California, with above three percent of them priced around a million dollars as of the turn of the century. Southwestern Connecticut lies within the greater New York City metropolitan region, but areas further away, such as those communities in the northeast, are best described as luxury retreats for the monied classes, given median home values in the multiple of millions.

There can be a lot of “upside” to Connecticut realty. Condominium inventory in Connecticut are actually at steady ranges despite the financial downturn of late, which is really an extremely positive sign that bodes well for the overall real estate market there. Connecticut land ought to be fine pretty soon. Investing in commercial properties there is typically a good bet even in this economy. Slow but steady growth has marked the history of Connecticut property for some time. In truth, despite of the current financial meltdown these days, the State of Connecticut has not witnessed a lot of overly dramatic shifts.

The Danbury Fair, the state’s largest shopping mall, is a case in point. Founded in 1947, it has three levels, forty-seven shops, and nearly four hundred thousand square feet of retail space. Industry experts like Isaac Toussie are convinced that once the New York City Metropolitan Area recovers, retail outlets like this one in Connecticut will follow right along. Indeed, three of the state’s eight counties, which also happen to house most of the population, make up the Tri-State Region of New York, New Jersey, and Connecticut.

Despite such proximity to a world-class metropolis like New York City, it should be noted that Connecticut was never that hot a real estate market, so it shouldn’t be surprising that Connecticut has endured the housing scandal and its subsequent crisis much better than many other states. Indeed, once-industrial and then dilapidated Waterbury now attracts newcomers, most notably Orthodox Jewry, a welcome development that has brought new life to the local economy.

Certainly, Connecticut has in fact done well compared to states like Florida, Nevada, and even California, for sales are already reported to be running at about 70% of 2008 levels, and though median prices have moderated they are at least not nose-diving! Yes, mortgages are harder to come by, but a lot of this is because of the long-overdue correction of slipshod lending practices in the first place and is actually, in the long term, a positive development for Connecticut’s economy.

Having said all that, readers are still advised to consult those properly licensed and/or otherwise qualified when it comes to making business decisions of any financial importance as neither author nor publisher shall be held liable for such information as has been presented so far, which only constitutes mere opinion and should under no circumstances be misconstrued for financial advice of any kind whatsoever!

With media attention commonly focused on foreclosed homeowners, this article will take a brief look to consider the effects on homebuilders such as Isaac Toussie.

Embittered homeowners who have been foreclosed upon have taken to trashing the property before getting kicked out, with anecdotal estimates by real estate agents putting the number of such vandalized properties at up to fifty percent of all such units. But given all the media coverage of foreclosed homeowners, it’s time to take a look now at how the same crisis is affecting homebuilders like Isaac Toussie. After all, many of the small-time businessmen had to take out loans in order to finance their housing developments. Of course, there are no such developers out on the street, and their cases, unfortunate in themselves, are not anywhere near comparable to that of homeowners who have nowhere to go at all. But it’s interesting to see how things can turn out for businessmen and women caught up in the same economic catastrophe, and how reactions can differ – or not.

For instance, many small homebuilders have had to dip into personal savings just to keep their companies afloat, a familiar scenario to many homeowners. Buyers were disappearing with cash deposits of several thousand left on the table, proof that local residential property markets had turned ice-cold. Even more unfortunately, many homebuilders have proceeded since then to file for bankruptcy protection, with vast sums owed not only to their lenders but also their subcontractors and workers. But still worse yet, these small-time builders have often financed their businesses with so-called recourse debt which allows banks to seize homes, cars, and other personal assets in case of default – again, quite a familiar scenario comparable to that faced by many homeowners.

Such situations have increased and are now considered widespread across the country. Many a builder has been left with unsold units and land, falling behind on interest payments and facing foreclosures. And in a very bad sign of the extent of the destruction involved, even very large homebuilders are in trouble, with legendary builders such as Levitt & Sons, founders of Levittown, New York on Long Island, famous for epitomizing postwar suburbia, forced into bankruptcy like some small unlucky start-up.

It’s gotten so bad that once solid partnerships and friendships have frayed as an every-man-for-himself mentality creeps into the proceedings. Contractors and subcontractors have had to take out liens on the property they build in order to protect themselves. And it is in this manner that the experiences of homeowners and homebuilders differ: the latter have almost no hope of any governmental assistance whatsoever, despite being affected by the same subprime mortgage industry shenanigans that’s made owning a home so suddenly burdensome.

Legal Disclaimer: Be advised that such information as has been presented so far only constitutes mere opinion and should under no circumstances be misconstrued for professional advice of any kind whatsoever! Always consult those properly licensed and/or otherwise qualified when it comes to making business decisions of any financial importance.

In the popular culture, horse racing tips have traditionally been akin to great Florida real estate deals or fantastic bridge sales in Brooklyn. But the internet has allowed for the proliferation of computerized horse racing systems, not simple programs that ran your input through a set of magical algorithms but dedicated servers that could be contacted in real-time for near instantaneous updates right from the track.

Best of all, modern racing systems like these allow you to bet anytime, anywhere – even at work (or church!), as long as an internet connection is available. Evidently working on somewhat similar models that has been successfully utilized by the hobbyist day trader, you can now bet and seriously handicap your game thanks to the power of 21st Century “cloud computing.”

Precise details are understandably vague, as no one likes to divulge trade secrets, but what is claimed are several advantages: real year-long staking records, consistent profits, and better than three-fourths strike rates. This kind of near-miraculous outcomes come from a close analysis of numerous factors, for example the ages of the runners, the classes involved, and also the overall number of competitors in the field. The main difference, besides any improved methodologies, seems to be an ongoing maintenance that ever fine-tunes performance and results.

Also unlike the old handicapping programs of old models, it’s no longer a easy matter of paying for software once. This kind of a powerful service can only be feasible under a subscription model, as ongoing improvements need to be made. Essentially, it’s like hiring a money manager for one’s portfolio of stocks and bonds and other holdings – only we’re talking horse racing here! Finally, in the spirit of our times, try-before-you-buy trials are available. It’s now possible to easily see for yourself whether the horse racing system actually works!

New York City is a great place to live if you have the money to live in a great neighborhood. However, while rents are very high, industry experts like Isaac Toussie say that it is still possible to find fair honest deals where you get a lot of space in return, among other things. Many factors go into any consideration, such as convenience and access, look and feel, and noise levels. Here is a survey of some communities that combine a good balance of all these factors in relation to typical prices.

For the most part, we will consider only Queens and Brooklyn neighborhoods, as these are the ones that best fit our criteria for all-around value. The other boroughs are either too expensive or too run-down, as in the case of Manhattan and the Bronx, respectively, or just too remote and isolated, as with the case of Staten Island. Of course, the Bronx does have nice neighborhoods, too, but these are going to be expensive, and you’ll have to avoid the rest of your borough if you want to see something civilized. Industry observers like Isaac Toussie note that while Manhattan also has its pockets of urban blight, anything decent is going to be astronomically priced. Staten Island is just another world altogether and you might as well not bother living in New York City, then!

So Queens and Brooklyn it is. Brooklyn is by far the more storied of the two, with more offerings of high-brow culture if that’s important to you. Queens offers culinary adventurers the best experience outside Manhattan, and the most authentic tastes at any price. Queens also tends to be much more diverse, whereas Brooklyn practically invented the ethnic enclave. Finally, Queens schools are better on average, whereas Brooklyn’s, while good, trails far behind in general comparison.

So what are these great “nabes” and where are they? Well, in Brooklyn you will want Williamsburg and Greenpoint for the bohemian scene. Good, real middle-class areas include Bensonhurst, Gravesend, Bath Beach, Bay Ridge, Fort Hamilton, and Midwood. Canarsie would have once made the cut but has been on its way down. Borough Park seems like an “in-between” situation and can still swing either way. Your basically upper middle-class places are Dyker Heights, Marine Park, Brighton Beach, and Sheepshead Bay.

In Queens the toniest nabes are Forest Hills and Kew Gardens. Almost as good are Flushing (and East Flushing) and Bayside. Astoria is known for its night life. Sunnyside, Woodside, Ridgewood, and Elmhurst (but avoid East Elmhurst) are more working-class but still often quite civilized to live in. Middle Village, Queens Village, Maspeth, and Juniper Valley are demographically between the working and (true) middle classes.

Outside these areas, you’ll probably want to stay away from. We’ll cover those in another article. But suffice it to say, even the areas mentioned here can be undesirable on their “border areas,” where they abut the urban blight of the next neighborhood over, as implied in the case of Elmhurst and East Elmhurst mentioned earlier. So exercise all due diligence and thoroughly investigate a neighborhood with some direct experience!

Being and Having

A prosperous individual like Zalman Silber is widely admired for making a lot of money and giving it away. From a certain point of view, that is the best of all worlds, to be a winner in life with access to the world’s luxuries while also doing good: to be respected for one’s material achievements as well as spiritual aspirations.

But for all the Zalman Silbers of the world, there is a world of difference between being and having. Many mistake having with being – the more they have, the bigger they are, as if a better person is produced by ever more goods. Yet real good comes about not from possession – or, even, good works – but from being, true being.

It is a hard thing to fully understand, as most of us take life very much for granted. We think that to be is the simplest thing in the world – but we discount our own humanity in supposing that, plant-like, all we need is some light and water and we are all that we can be.

No, not even having a beachfront mansion with a helicopter out front and a yacht out back on your very own island makes you all that you can be. To be fully human, we must also understand deprivation, fear, want – we must experience life in all its totality.

We must empathize. For the act of empathy makes us most human – the exercise of our imaginations, the use of our unique ability to almost literally put ourselves in another’s stead.

And hence the difference between being and having. One sees this very clearly in a classroom, even in college, where most students scribble away furiously, taking down notes as the professor speaks. Yet how much are they really retaining if half their brains are busy recording what was said instead of being fully engaged in what is said?

Full undivided attention means just that. It is the total direct no-holds-barred personal experience of what is going on, what is being said – and what that means in all its implications. In the act of note-taking, however, one is necessarily forever playing “catch up,” with a significant amount of one’s attention focused on the act of recording – and editing, moreover: a necessarily “distancing” set of behaviors.

It is as if these students believe that the very having of some notes of the lecture constitutes knowledge itself – literally having knowledge – while the fact of the matter is that one best knows, most completely knows, in the direct experiencing of what is to be known.

This direct experience does not come from notes hastily jotted in a strobe light-like manner. It comes from being fully in the moment, as opposed to standing outside of it recording.

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