After a solid year end quarter, Motorola Cell Phones No Contract plans to resume staking its claim to the smartphone market by releasing an unparalleled 20 smartphones in 2010. The company did very well last year making No Contract Cell Phones like the Droid for Verizon Cell Phones and the Cliq for T-Mobile Cell Phones. With the 20 cell phones scheduled to come out this year includes a Google device that will be sold directly to purchasers vs one sold through the carrier. This has turned into a more favored move in recent years, take the Google Nexus One for instance and Motorola Cell Phones was fast to leap on board with the idea.
Yes, the mobile device market is springing back and many or even all companies expect nice things in 2010. But to get profits they’re going to need products and it seems as if Motorola Cell Phones has no shortage of those. We the purchasers might think about 2009 as a “testing the waters ” type of year for Motorola Cell Phones. Well, after a positive reception from the common public, the company hopes to go from “testing the waters ” to taking a market chunk of the smartphone industry. Put simply, they feel they are ready to dominate the market. But 20 cell phones in a single year, is this oversaturation, over aspiring, generally a terrible idea.
Likely it is not. Why do you ask? Well, think about what 20 cell phones can do in a single year. The company can focus a few phones on the business demographic, another couple on multimedia aspects for a young audience, a few camera phones, some cross over devices ; basically, a touch of everything. But they also will be in a position to explore new ideas, precise niches, get a grasp on different technologies, dip a toe in the water with leading edge ideas while still turning a profit with already proved devices. With 20 phones in a single year they can permit a flop or 2, but imagine if some of the more experimental concepts don’t flop, instead they’re great success stories? Well, then they have done probably as well as they can expect. And I think this is the sense behind the launch of so many devices. So expect that a wide range of phone inside that 20, not just twenty almost identical devices.
It is now safe to say the market for cell phones is basically simply a smartphone market. There are only a few basic handsets left and that’s why there is such a scramble to create a name for a company in the changing market. It’s now or never. This may well be the year that decides which cell phone makers will be a force in the coming years and what companies will focus on other projects totally. Certainly it feels as though Motorola will stake its claim among the major players of the industry.
